I’m looking to modernize and rebrand my business, including the logo, color theme, retail store feel, etc.. Has anyone used a company that they would recommend? I’m not looking for an Upwork or Fiverr person to help, and I’m willing to invest to make this happen. Although, I did receive one quote from $18k and up depending on what is needed (from a professional company in NY). Does this seem to be the going rate for something like this?

We’ve been in business for over 40 years, and have never really modernized and kept up with current retail trends. I think it’s due time. Thank you for any help with this… If any further clarification is needed, please let me know.