I’m looking for some advice from people who tend to work with large companies that have a corporate structure because I recently landed my first corporate client and this structure of passing information up the ladder and back down is killing our effectiveness and I’m not sure if there’s any way around this.

To give you some more background I run an SEO company and normally specialize in working with companies that are mid-size and small businesses in terms of revenue but also companies that are rather straightforward in terms of command structure meaning I can talk directly to the owner or whoever I need to in order to get changes done fast. This type of structure has led to some real success as I can make on-page changes, maybe build some links, or add web pages if needed all within the same day without much of a hassle. This new client; however, is a hospital that is looking to rank better in their local areas and they have tons and tons of hoops that have to be jumped through just to make a simple change.

Take this last month for instance, I wanted to change some title tags for their clinics to read “Hospital (cityname) – Medical clinic – (company name)” and this is normally a very simple change especially since it doesn’t change the design of anything I had to make a list of all the changes (no big deal) then send that into their marketing team. The person of contact then has to relay that up to the manager who then relays that to the clinic, which is then relayed up to the owner or person in charge of said clinic, and now a change that would’ve taken me 5 minutes is now backed up over a week. Sure I can always just collect a paycheck as many of you will suggest, but I would like to have another successful case study to add to my list, especially with a company of this size and right now things are slow because of this command chain. What should I do to fix this or circumnavigate it?