Identifying the best apps for Etsy truly hinges on your specific needs as a seller. There’s an extensive range of Etsy apps out there, each offering unique features aimed at making your selling journey more manageable and profitable.

We’ve curated a selection of the top-performing Etsy apps that could become the perfect partner for your online shop. These apps span a broad spectrum of functionalities – from inventory tracking and Etsy account order management to marketing material creation.

What Is an Etsy Seller App?

An Etsy Seller App is a dedicated software tool aimed at simplifying the management of a shop on the well-known eCommerce platform, Etsy. These apps offer a variety of features, including listing management, marketing automation, sales tracking, and more.

They act as invaluable companions to Etsy sellers, making tasks that could be time-consuming or complex much simpler and more efficient. Key functionalities include:

Listing Management: Streamlining the process of adding, editing, or deleting product listings.
Inventory Management: Keeping track of stock levels and alerting sellers when it’s time to restock.
Sales Tracking: Providing detailed insights into sales performance, buyer behavior, and more.
Marketing Tools: Offering solutions for social media promotion, email marketing, SEO optimization, etc.
Integrated Services: Connecting Etsy shops with other platforms and services like print-on-demand providers, tax calculation services, etc.

Top Seller Apps to Boost Your Etsy Store Sales

App NameCore FunctionalityNotable Features

PrintfulPrint-on-demand service for designsAutomates Etsy store, designs can be printed on various products

OutfySocial media automation for listing promotionAutoposting on 9 platforms like Twitter, Facebook, Pinterest, etc.

MarmaleadKeyword research tool for Etsy SEOUses machine learning for market-based pricing research and keyword application

Mad MimiEmail marketing and newsletter creationAllows creation and distribution of mobile-friendly emails

ReferralCandyReferral marketing to boost salesAutomated referral program offering various rewards

Seller ToolsAll-in-one platform for Etsy sellersOffers automation, integration, marketing tools, analytics

LeadDynoOnline marketing campaign managementHelps businesses track leads and sales data

TaxJarSales tax management for online sellersCalculates sales tax rates and filings, offers compliance resources

Etsy On SaleSales management and automation toolSales Events Manager, auto-renew feature, bulk tag editing

VelaMulti-shop management and bulk product editingAllows managing multiple shops and inventories, bulk product editing

BacktsyBackup tool for Etsy listingsProvides automatic shop backup

PutlerAnalytics tool for Etsy shopsProvides in-depth reports and analytics, integrates with Google Analytics

Take a look at all these Etsy apps and decide which ones are beneficial to your business.

Printful

If you’re looking to sell your designs on T-shirts, hoodies, mugs, pillows, posters, and other products on Etsy, then Printful is just the tool for you. With its Etsy integration, the Printful app enables you to automate your Etsy store so you can focus on making more sales.

Outfy

Outfy is a powerful tool that makes it super quick and easy to publish and market your listings on social media. And it’s all done automatically! Using the Product Autopilot/Autoposting feature, you’ll be able to easily integrate your Etsy store with nine platforms, such as Twitter, Facebook, Pinterest, Tumblr, and Instagram.

Marmalead

If you’re looking to drive more traffic to your listings through Etsy search engine optimization (SEO), then you’ll need a keyword research tool like Marmalead. With the help of machine learning, Marmalead allows sellers on Etsy to do market-based pricing research and apply profitable keywords real shoppers use to their listings.

Mad Mimi

Newsletters and email marketing are powerful ways to market products and increase sales. And with the Mad Mimi app, you can easily create and send your own email newsletters. Over 40 million mobile-friendly emails are sent using Mad Mimi on a daily basis.

ReferralCandy

ReferralCandy is an excellent app for increasing traffic and enhancing Etsy sales through word-of-mouth marketing. By integrating ReferralCandy with your Etsy store, you establish a self-sustaining referral program. After a customer completes a purchase, ReferralCandy automatically sends them an email inviting them to participate in your referral program. You have the option to reward customer referrals with cash, store discounts, or personalized gifts.

Seller Tools

Seller Tools is an all-in-one platform that includes automation, integration with many marketplaces and social networks, marketing tools, analytics, and more. All of their tools are made to be simple, with most of them only needing five clicks maximum to use.

More Popular Etsy Seller Apps You Should Try for Your Etsy Shop

Here are more popular Etsy seller apps you can use to improve your Etsy business with just a few clicks.

LeadDyno

LeadDyno is a software-as-a-service (SaaS) company that helps businesses manage their online marketing campaigns, including affiliate marketing, by providing a platform for tracking leads and sales data.

TaxJar

TaxJar is a service designed to assist online sellers in managing their sales tax responsibilities. It offers a dependable user experience by automatically calculating sales tax rates and handling filings, along with providing useful tools and resources to help businesses remain compliant with tax regulations.

Etsy On Sale

With Etsy On Sale, you have many easy-to-use tools that’ll make your life as an Etsy seller much better. You can schedule sales events with their Sales Events Manager, save time with their auto-renew feature, and edit all of your listing tags at once.

Vela

The Vela app offers numerous beneficial features for Etsy sellers, including the ability to manage multiple shops, edit products in bulk, create listings, and oversee inventory for several shops all in one convenient location, among many others.

Backtsy

Have you ever wanted to revert to an earlier version of your Etsy listing? If so, Backtsy is the solution for you! Etsy does not automatically save previous versions of your product listings. Fortunately, Backtsy can create a backup of your shop for you in just a few seconds.

Putler

Finally, we have Putler, an essential tool for tracking key analytics for your Etsy shop. The comprehensive reports and insights offered by Putler can contribute to your business’s growth by presenting valuable data that goes beyond the basic statistics available on Etsy. Additionally, Putler integrates seamlessly with Google Analytics.

READ MORE: How to Start an Etsy Shop

Methodology: The Best Etsy Apps

When we set out to choose the best apps for Etsy sellers, we approached the task with a clear and methodical rationale, focusing on a set of defined criteria that align with the specific needs of small business owners on the platform. Each factor we considered is listed below and rated by importance on a scale of one to ten, with ten being of utmost importance. Here’s a closer look at our methodology:

Integration with Etsy (Importance Scale: 10/10)

Seamless integration with the Etsy platform.
Syncing with your Etsy shop for real-time data updates.

User Experience (Importance Scale: 9/10)

Intuitive and easy-to-use interface.
Quick and straightforward setup process.

Cost-Effectiveness (Importance Scale: 8/10)

Reasonable pricing with clear benefits.
Free or low-cost options for basic functionalities.

Inventory Management (Importance Scale: 9/10)

Efficient inventory tracking and management features.
Ability to handle variations and custom orders.

Marketing Tools (Importance Scale: 7/10)

Features for promoting listings, such as social media integration.
Tools for email marketing and customer outreach.

Analytics and Reporting (Importance Scale: 8/10)

Detailed insights into sales, customer behavior, and shop performance.
Customizable reports and data export options.

Customer Service Features (Importance Scale: 7/10)

Tools for managing customer inquiries and feedback.
Automation of common customer interactions.

Order Processing and Shipping (Importance Scale: 8/10)

Simplified order processing tools.
Integration with shipping services and label printing.

Scalability (Importance Scale: 6/10)

Ability to support business growth and handle increased sales volume.

Security and Reliability (Importance Scale: 10/10)

Strong security measures to protect business and customer data.
Reliable performance with minimal downtime.

By applying these criteria, we curated a list of apps that we believe represent the best tools available to Etsy sellers, designed to enhance their business operations and help them succeed on the platform.

Benefits of Using an Etsy Seller App to Manage Etsy Shops

There are many seller tools available that can be beneficial. Here are five reasons you should consider using seller tools to sell on Etsy:

Track inventory and sales. Seller apps allow you to track your inventory and sales in one place. This is helpful when it comes to managing your business and keeping an eye on your bottom line.
Effortlessly update your listings. Apps for Etsy simplify the process of updating your listings, which is crucial for maintaining a fresh shop and encouraging repeat customers.
Do marketing tasks. Seller apps allow you to do marketing tasks such as creating promotional materials, making social media posts automatically, and more.
Enhance organization and efficiency. Seller apps for Etsy assist you in staying organized and saving time, which is crucial for effectively managing a successful Etsy shop.
Perform keyword research. Etsy seller apps allow you to do research on profitable keywords. This is important when it comes to making sure your Etsy shop comes up in search results.

 

READ MORE: Understanding Etsy Fees

 

Maximizing Your Shop’s Potential with the Right Apps for Etsy

To fully realize the potential of your Etsy shop, it’s essential to utilize the right apps. The variety of tools available is extensive, but by thoughtfully choosing apps for Etsy that match your business objectives, you can optimize your operations, improve customer engagement, and increase sales.

Here’s how to approach maximizing your Etsy shop’s potential through strategic app integration:

Identify Your Needs

Begin by assessing the specific needs of your Etsy shop. Are you struggling with inventory management, or is your challenge more about driving traffic and sales? Perhaps your customer service could use a boost, or you need help with market research. Identifying these needs will help you prioritize which apps to consider first.

Choose Complementary Apps

Look for apps that complement each other without overlapping functionalities too much. For example, combining an app like Marmalead for SEO optimization with Outfy for social media promotion can cover both your marketing bases without redundancy. This approach ensures a wide range of benefits from a few well-chosen apps.

Automate Where Possible

Seek out apps that offer automation features to save time and reduce manual tasks. Automation in areas like inventory updates, order processing, and even customer follow-ups can free up your time to focus on product development and marketing strategies.

Test and Tweak

Not every app will be the perfect fit for your business model. It’s important to test apps and monitor their impact on your shop’s performance. Use trial periods to your advantage, and don’t hesitate to replace an app if it doesn’t meet your expectations. Continuous tweaking of your app ecosystem is key to finding the best mix for your shop.

Keep an Eye on Costs

While many apps offer free plans, these can sometimes be limited in functionality. Balance the potential ROI of premium features against their costs. Remember, an app should either save you time (which you can convert into money) or directly help increase sales to justify its expense.

Integrating Apps for Etsy with Your Overall E-commerce Strategy

Integrating Etsy apps into your broader e-commerce strategy requires a cohesive approach that aligns with your overall business goals. Here’s how to ensure that the apps you choose for Etsy complement and enhance your wider e-commerce endeavors:

Centralize Your Data

Utilize apps for Etsy that enable you to consolidate data from Etsy alongside other sales channels you may be using. This could involve integrating your Etsy sales data into a unified inventory management system or merging customer data from different platforms to gain comprehensive insights. Centralizing this information aids in making informed business decisions and offers a complete perspective on your e-commerce performance.

Leverage Cross-Platform Analytics

Select apps that offer or integrate with analytics tools capable of tracking performance across platforms. Understanding how your Etsy shop contributes to your overall online presence helps in allocating resources effectively, be it for marketing campaigns, product development, or customer service improvements.

Create a Unified Brand Experience

Ensure the apps you use on Etsy help maintain a consistent brand experience across all your e-commerce touchpoints. This includes consistent product presentation, customer communication, and marketing messages. A unified brand experience strengthens your market position and helps build customer loyalty.

Automate Multi-Channel Marketing

Consider apps that automate marketing tasks across multiple channels, not just Etsy. This might mean using tools that simultaneously post your products on social media, send email newsletters, or manage ads across platforms. Automation ensures your marketing efforts are consistent and efficient, amplifying your brand’s reach.

What’s Next for Etsy Apps?

The future of Etsy apps is likely to be shaped by advancements in technology and evolving seller and buyer expectations. Here are some potential directions for the development of new and existing Etsy apps:

Enhanced AI and Machine Learning Capabilities

Expect to see apps that leverage AI and machine learning for advanced market analysis, personalized customer experiences, and optimized pricing strategies. These technologies can help sellers better understand their audience and tailor their offerings accordingly.

Augmented Reality (AR) for Product Visualization

AR technology could revolutionize how customers shop on Etsy by allowing them to visualize products in their own space before making a purchase. This would be particularly beneficial for home decor, art, and handmade items, providing a more interactive shopping experience.

Blockchain for Transparency and Security

Blockchain technology could be utilized in Etsy apps to offer enhanced security and transparency for transactions. This might include secure payment processes, transparent supply chain tracking, or authenticity verification for handmade and vintage items.

Integration with Emerging Marketplaces

As the e-commerce landscape expands, Etsy apps may offer integration with emerging marketplaces and social media platforms, enabling sellers to manage multiple sales channels more efficiently. This would help Etsy sellers tap into new audiences and sales opportunities.

Sustainable Selling Features

With growing consumer interest in sustainability, future Etsy apps might focus on features that support eco-friendly practices. This could include carbon footprint calculators for shipping, tools for sourcing sustainable materials, or platforms for selling upcycled products.

These potential developments reflect a broader trend towards more personalized, efficient, and secure online shopping experiences. By staying attuned to these trends, Etsy sellers can prepare to adopt new technologies that will help them stay competitive and meet the changing needs of their customers.

READ MORE: 50 Craft Business Ideas

What Is the Most Popular App for Etsy Sellers?

The most popular app for Etsy sellers will vary depending on the needs of the seller. However, some of the most popular Etsy seller apps include Outfy, Marmalead, ReferralCandy, and Mad Mimi. For print-on-demand, Printful is a very popular option among Etsy e-commerce sellers.

Do Etsy Apps Cost Money?

Just like anything else in business, some Etsy apps are free, and some come with a price tag. However, many of the most popular and beneficial Etsy apps have free plans that allow you to try out the features and see if it’s a good fit for your business. There are also many free trials available so you can test out the app before you commit to a paid plan.

What Is the Etsy Seller Preview App?

The new Etsy Seller app, formerly known as Etsy Seller Preview, has been launched recently. It offers a multitude of features to assist you in selling while on the go. However, sellers have provided mixed reviews for the new app, as it currently holds 3.9 stars on the Google Play Store and only 3.8 stars on the Apple App Store.

Image: Depositphotos

This article, “The Best Apps for Etsy Sellers” was first published on Small Business Trends