We started a tiktok automation business and grew a following to more than 500k in less than 2 months, we launched a few products related to the niche and also have a course, so we are starting to become profitable, we bought a dog for the business to promote the products so we went 50/50 but this guy decided to start promoting it on his own to get 100% of the profit and using another account with 50k followers, he blocked 3 of my main accounts thinking i wouldn’t realise when the literal old chats were there “it said user not found” so I went on another account he doesn’t know about and found that he is promoting the same product “THAT I BOUGHT” and using the dog as if he owns it even though we have 50/50. and made an account specific to that dog and blocked me on all my accounts so i don’t find out. He’s been my closest friend for more than 10 years should I confront him about it?