So, one of my previous clients ran a ketamine therapy clinic. It was actually a franchise branch of a variety of different clinics owned by a parent company. Anyway, the owner contacted me through a mutual connection after hearing about our growing success with Google My Business and wanted to see if I could help him rank in Austin.

After speaking for an hour or so and laying out a strategy, we started work, and everything seemed great. Rankings were up, I bonded well with their team, and I thought they bonded well with me, until one day, I received an email saying they would be halting all local SEO services due to a change in upper management. Since I’m a separate company, I figured it wasn’t anything major, but it turns out whoever runs the entire operation decided that, moving forward, everyone would have to use a pre-approved list of vendors. including for marketing.

It truly came out of nowhere, and honestly, I’m still in shock since we had just capped off our best month yet. I mean, I guess it is what it is, clients come and go, but like I said, great guy and great company. I guess that’s just the nature of the game.