Ideas into Reality

​Brand ID basics – am I crazy to DIY this?

Hey all – busy as heck with legal and sourcing and such with our BBQ fusion startup and of course branding is one of those things that needs to be done.

I’m a creative when I need to be but predominantly DIY with my hands/fix stuff/technical and to the point. As such I thought it would be easier to hire a marketing company and get some basic things done so that we could at least get a wrap designed for the trailer/uniforms/everything that needs proper logos and cohesion together (colors etc) – but after getting hit with $7000 for 2 logos and a mood board I’m a moving ahead with DIY when possible.

How did ya’ll get your basic branding package down?

In my mind I just need:

Color palette Primary Logo(s) and files (.png, .svg and .eps?) Typography Guileless on usage (can grow as we work more on it)

I have canva and have been messing around in their brand packaging pages but it’s pretty vast. I’m just looking to hear what ya’ll have done (fivver hire outs? tools you enjoy?) to help me get moving in the right direction.

Thanks!

submitted by /u/Remy1738-1738
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