Yeah, I said it. And deep down, you know it’s true.

Everywhere I look, I see marketers who don’t actually know how to sell. They call themselves growth hackers and branding experts, but all they do is tweak colors, obsess over engagement rates, and copy whatever’s trending on Twitter.

Ask them how to create actual demand for a product? Blank stares.
Ask them how to position a brand so people remember it? Radio silence.
Ask them how to make a marketing campaign print money? Suddenly, it’s all “brand awareness” and “building community.”

This is why most businesses burn through cash and get nowhere. Because the people running their marketing don’t understand that marketing is supposed to do one thing: drive revenue.

Great marketing isn’t about looking busy. It’s about making people want what you’re selling—so bad that they feel stupid not buying it. It’s about positioning, psychology, and execution.

So yeah, most marketers are useless. But the ones who actually know how to create demand, drive obsession, and turn branding into money? They run the world.