I used to think being a solo video production business owner meant doing everything myself. Sales calls, invoices, onboarding, video editing etc., If it existed, I touched it.

10-12 hour days felt normal. Even needed.

Until I realized I was spending most of my time on $10 tasks and no time on $10,000 decisions. (ex. Making a canva graphic vs closing a deal).

So I made a rule: six hour workdays. That’s it. No exceptions. And instead of asking “HOW do I do this,” I started asking “WHO should be doing this.”

Here’s how that changed everything:

1. I tracked every task for a week

Every click. Every edit. Every tiny thing I did. Turns out, I was spending over 70 percent of my time on stuff that didn’t need me. It just needed to be done.

2. I hired a VA who runs circles around me

Fluent in English. In Latin America (USA time zone). Insanely proactive. I trained her in a week using a single Google Doc, a few zoom meetings and a few Looms to top it off. Now she owns everything video editing/marketing.

3. I stopped “doing” and started directing

My day looks completely different now. I focus on growth strategy, partnerships and hiring more VAs. The stuff that actually moves the needle with my business.

4. Revenue didn’t drop. It Increased.

Because my time isn’t spread across 17 minor (yet needed) priorities. I can go deeper on the things that matter (like showing up in person to close a big deal). The work is better. The clients are happier. And I’m not constantly scrambling. ($ is better too!)

If you’re drowning in tasks, the answer probably isn’t another productivity tool. It’s building a team that doesn’t rely on you to function.

Most business owners don’t need more hours. They need better leverage. Start with delegation. That’s where I found mine.

Happy to break down exactly what I offloaded if anyone’s stuck or has questions.