Zoom continues to innovate with the announcement of its Realtime Media Streams (RTMS), a feature designed to empower small businesses across various industries. This new tool enables organizations to access rich, per-participant media streams directly through secure WebSocket connections, offering a range of capabilities that unlock valuable insights in real time.

The RTMS technology aims to significantly enhance workflows by providing AI-driven transcription, compliance monitoring, summarization, search functions, and workflow automation—helping reduce both processing costs and engineering complexity for app developers. Importantly, this advancement eliminates the need for cumbersome meeting bots, offering seamless integration and real-time data access.

“The introduction of RTMS enables businesses to leverage unstructured meeting content into actionable intelligence quickly,” said a Zoom representative. This is particularly relevant for small business owners looking for efficient ways to streamline their operations and enhance productivity.

Small businesses that operate within regulated industries will find the compliance aspects of RTMS especially beneficial. In sectors such as finance, companies often face strict compliance requirements; RTMS provides real-time, structured access to meeting data to ensure that critical compliance details aren’t overlooked. The AI-powered compliance monitoring feature can proactively detect potential violations or risks, while generating instant, audit-ready reports, easing the burden on compliance teams.

In the sales sector, RTMS transforms the way small businesses approach customer interactions. By converting conversations into structured data, sales and customer success representatives can leverage real-time transcription and sentiment analysis. This allows them to auto-generate follow-up communications, update customer relationship management (CRM) systems like Salesforce or HubSpot seamlessly, and focus on what really matters: closing deals. The ability to gain live insights during conversations mitigates the manual tasks of note-taking and data entry.

Similarly, the healthcare sector stands to benefit immensely. Providers can use RTMS to enhance virtual care experiences by securely streaming patient conversations to AI tools. This feature enables real-time transcription during consultations, automatic updates to Electronic Health Records (EHRs), and the generation of clinical documentation without burdening healthcare professionals with administrative tasks. By streamlining these processes, clinicians can dedicate more time to patient interactions, thus improving the overall quality of care provided.

Small business owners looking to implement these capabilities can find Zoom RTMS through the Zoom Developer Pack, a flexible, credit-based add-on that unlocks access to advanced developer tools and capabilities. Pricing details can be obtained by contacting a Zoom sales representative for tailored advice and customization based on specific business needs.

However, it’s important to keep in mind some potential challenges. Transitioning to a new technology may require upfront investment in training and systems integration. Small businesses may also need to consider data security, privacy, and compliance implications when managing sensitive meeting content. Understanding the balance of these benefits and challenges will help small businesses make informed decisions about adopting RTMS.

Zoom’s RTMS represents a significant leap forward in harnessing the power of media streams across various industries. By unlocking the potential hidden within virtual meetings, small businesses have a unique opportunity to optimize their workflows, enhance compliance, and boost sales productivity. Addressing the challenges head-on and leveraging the full capabilities of RTMS can pave the way for smarter decision-making and improved operational efficiency.

For additional information about RTMS, visit the Zoom blog.

This article, “Zoom Unveils Real-Time Media Streams to Transform AI-Powered Workflows” was first published on Small Business Trends