​Small business owners – How do you do SEO for your business?

Hello fellow small business owners! In this digital world, how do you manage SEO for your small business? Considering how time taking & boring it is, what is your approach? Is everyone hiring or buying low quality services from fiverr or other gig sites? Don’t you find it risky? What if the site gets penalized? How do you do manage the keyword research? I’m curious & would like to know differnet approach to it

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