I don’t set goal. For what?

I’ve been a business owner in the retail industry for just over 10 years. Fortunate to build a successful company. I’ve never set business goals. You know the typical ‘250k in sales Q1’ etc. It never made sense to me to do so.

I guess my goals always just been do the best you can. Make the business the best you can. Make the most money you can.

Maybe those are the obvious but when you set a financial goal all you’re really doing is those things no matter the specifics of the goal.

Am I wrong? Maybe. Would the company of done better had I set hard goals? Maybe. Or maybe not.