As I was working on and in my salon for ages in local town I grew it to be rather known and successful. I was fortunate enough to employ Britany, the girl I went to school with. I was the sole responsible (financily) for it, yes I had the accountant – but looking back at it – I would need more guidance from her.At the beginning, everything seemed OK, all expenses paid, mine and Britanys salary paid – even took some vacations and lived a normal/good life. We even had a reasonably full salon – or so it seemed.But as years went ON, I began feeling rather unsure – the rent went up, the salaries went up and it started with the first month, where I had to pay out of my pocket to cover all the expenses. Luckily I am a curious mind – I like to read and consume business oriented content. Not with the intention to do wonders in my salon and apply all the lessons, but it feels adventoristic. As i read/listen to the authentic author, part of me lives the story with them.

So, I was watching this (brilliant) guy called Alex Hormozi, which was dissecting a service based business. And it was just brief moment in that video, where he said – why arent you rebooking next service right there in salon, as you have your client with you. And I became interested and a bit guilty, because we were not doing that. We were not pushing our clients to book the next meeting because it seemed pushy. But as I later found out – its actually what they wanted, book next visit.The math behind was simple – if you do not leave a next visit up to the client (which could forget to book, is in tight schedule this week and does not mind her service rendered next time, do not want to talk to you,… whatever) and just book her as she is standing in front of you – and you book her at the appropriate time (not late) – you in theory make small miracles in terms of your revenue.

So, me and Britany had a plan, as the client was paying we said, that we could look into our calendars and book next meeting. I was feeling down because I could see on their faces, that they just wanted to be out and on their businesses. Brittany also confessed that she – in her shift did not really asked all of the clients to rebook, because she felt awkward. So that went down the drain. So it got me thinking, that what if we flipped the switcg? What if we didn’t directly ask clients to rebook, but made it feel like a quick convenience/fun thing for them?

I started testing the idea: I put a small QR code on the mirror and at the checkout table. Just said, “Scan to book your next visit.” That way, while Brittany or I were cleaning up, the client could just pull out their phone and do it themselves, bit of curiosity, bit of necessity. And to my surprise… it worked. Better than I thought. It didn’t feel pushy. It felt modern. Clients actually liked scanning it — we set it up so it would open their profile, show a suggested time based on service rendered to them (we add suggested date of next visit), and let them confirm it in two taps.

Since then, rebooking has become a total non-issue. Brittany doesn’t have to feel awkward, I don’t have to remind anyone — and the calendar just stays full.

Funny how a tiny little change made such a big difference.