I’ve been running a semi successful cleaning business for 10 years.

Have stagnanted at $300k annual revenue but have really struggled to get past that level.

Last 18 months we’ve fallen in to Google’s dislike pile and have been loosing traffic month over month.

Tried fixing things but got on the bad side of the June/July core update and out traffic has almost zeroed out

Going from 800 organic clicks per day 18 months ago to 10 per day now.

Had a couple contractor teams leave. Latest one is going for surgery due to cancer in a week.

Just had my first child a month ago.

And I think I’m fucked.

I can’t recruit new teams unless I get the bookings. And I can’t get the bookings unless I spend money on marketing. And I don’t have money unless I get bookings.

I’ve spent over $100,000 on SEO “agencies” that were essentially BS.

GAds is way different now that it was 8 yrs ago.

I’ve spent $20k on GAds in the last 6 months and made about $10k from those ads.

And this contractor leaving us for cancer surgery makes me think I don’t actually have a business anymore.

Am I stuck in sink cost fallacy? Do I actually have a business at all? What do I do if 10yrs experience turns to shit?

I need to voice this out loud and don’t want to speak to my wife about it.

Not sure what I’m looking for. Maybe I just need to vent.

Edit: in Australia not US