I often see people on social media casually recommend “just start a business” as if it’s a simple or obvious alternative to a 9–5. But from what I can tell, starting a business usually requires hell of a lot more effort: longer hours, more stress, upfront capital, higher risk, and a lot of uncertainty.

In many cases it feels tougher than a traditional job, especially early on. So why do some people frame it as easy or straightforward? I’m not anti-business at all, but I’m struggling to understand why it’s framed as “easy” or “anyone can do it”. Please enlighten me.