I run an online business and currently pull in $60K-$80K profit per month. But I’m working ~80 hours a week to keep it running at this level, and honestly… I’m burnt out.

Every day feels the same. Wake up exhausted, stare at my screen for 12+ hours, barely eat real meals, and by the end of the day, I’m too mentally fried to do anything but sit in silence or doomscroll. Weekends? Non-existent. If I take a break, the work just piles up.

I’ve been thinking about scaling it down — less aggressive marketing, fewer promos, maybe pulling in closer to $30K-$40K a month but actually having my life back.

But part of me feels crazy even considering it. Why make less when the money’s this good? Then again, what’s the point if I’m miserable and have zero time to myself (or to spend with my gf)? I’m stuck.

Anyone here ever scaled down on purpose? Was it worth it? Or did you end up regretting it? Would love to hear your stories. Any advice is greatly appreciated.