For example, we do not offer a free trial. Instead we charge $500 upfront to get started. We offer a 100% refund if you are not satisfied. A lot of people thought this was a terrible idea but this has helped us to ensure we serve only users who have a true problem and helps us give them more time since we have fewer new users to onboard! We just crossed $5M ARR!

So as the title says, what is the most controversial thing you do in your business that actually works?