I will not promote. This is a best practice I’ve found in my own works.So, you’re having a great conversation with a potential client and then you get hit with that line: “I know someone who can do it cheaper. Can you match their price?” It’s tempting to get defensive, explain yourself, or even cave “just this once.” I’ve faced this in my business a couple times. But here’s the truth. I don’t owe anyone a price match neither do you—especially if your work is about delivering real results, not just cutting corners. Here’s what I’ve learned to say instead: “If price is your top priority, they might be the right fit for you. But you do see why my clients are willing to pay more, right?” Then, you just pause. Let them think about it. What’s happening here? You’re flipping the script. Instead of justifying price, You’re reminding them why people pay what you charge. You’re not “more expensive”—you’re reassuringly expensive. There’s a difference: “Overpriced” says, “I’m asking too much.” “Reassuringly expensive” says, “I know what I’m doing, and you’re paying for peace of mind.” That’s the message to communicate everywhere: on your website, in emails and even during calls. Did I leave anything out?