Hello everyone. I own a small HVAC business and have been in business since 2023. It has not yet taken off to the poont that I can even consider quitting my other job, but this year seemed like it was going to be that year… until it wasn’t

It is now the beginning of July and the middle of a heat wave and I am getting no calls except for a few from repeat customers and people who know me personally.

My break even per month is roughly 4k, not a lot when you can generally make that gross profit in one job, but the bank account lately has been slowly dropping and I am now at the point of having just enough cash reserve for one month… thats it.

I have tried all of the things that I know how to. We lost 10k to angi leads that landed us 1 job in 8 months, I am paying out the nose for SEO that seems to not get us anywhere, and am currently dumping another couple hundred into facebook ads which I also fully expect to just be more money dumped down the drain.

I don’t come from wealth or any business background. I am used to living on near nothing, but I am quite frankly tired of doing so and was hoping that being the owner of something was the answer.

Is there anyone here who has experienced anything like what I am going through? And if so what did you do to get out of it? What am I doing wrong that is keeping my phone from ringing in the middle of a heat wave?

**Edit: Thank you everyone for the replies! That is a lot to go over! From the sounds of it there is a lot of stuff that we are currently doing, but maybe either not doing correctly, or not enough. I will start implementing some changes and hopefully let you all know what ended up working in the future.