I spend too much time on YouTube, and I’m always seeing “guru’s” talking about how easy it is to buy a business “with other people’s money”. Looks like all that social media BS is having a real effect. This is a great opinion of what’s going on from Richard Parker, who’s been in the acquisition space forever:

https://www.forbes.com/sites/richardparker/2025/02/17/individual-business-buyers-are-flooding-and-messing-up-the-market/