So over the course of a year and a half my organic restaurant stopped generating the volume and revenue it once used to do (in 2022 I was gross 85-90k/mo and no in 2024 I am around 58-60k/mo) down 33% to date.

Average ticket size isn’t what it used to be and even with making cuts with employees/employee hours, cutting back on as much purchasing, reducing hours of operation to a better optimal time, I can’t seem to make any profit.

I am marketing heavily either with instagram/facebook advertisements, influencers, third party platform marketing. Nothing…

Ratings on yelp/google are both 4.5 stars, ubereats 4.9 stars with 1600 reviews

Can someone explain to me where my issue lies? payroll is 25% a month and overhead/restock is another 30%

My rent is about 8k/mo which hurts pretty bad (triple net) but I also have a gas and electric bill that is another 1k/mo.

third party platform fees are around 4k/mo

Total gross this month was 61.4k but spending was 62.3k. I’ve pinpointed my issue to volume as that is how I make my business. Doing research with customers I do know that most my old clientele have moved away (Hence my marketing campaign to bring more brand awareness.)

I’ve been featured in local state news
I’ve been featured in local county news
I’ve been featured in local county magazine

I’m just not sure where the issue lies, I’ve maxed my credit card out and my bills are now close to 3 months late. I’m not sure where to fix the issue or if there’s no way to fix the issue. Do I cut loses and leave to go work else where and start a new business? Is giving up the dream really all that’s left here? Please help!